If you're trying to get more people to take action on your website—like signing up for a newsletter, buying a product, or booking a service—social proof can really help. Social proof is a fancy way of saying that people tend to follow what others are doing. If visitors to your site see that others trust you, they're more likely to trust you too.
Think about the last time you bought something online. You probably checked out the reviews before making a decision. That’s social proof in action! Adding things like product reviews, customer testimonials, and star ratings to your site shows new visitors that other people have used your service and had a good experience. This helps build trust quickly.
Another great way to use social proof is by showing real-time activity. For example, you can display messages like “2 people booked this room today” or “Someone in Texas just bought this item.” Little messages like these show that people are actively engaging with your site, which makes your business feel more popular and trustworthy.
You can also add social media proof. Show how many followers or likes your brand has, or even add posts from happy customers. This makes your business look better established and more reliable. People feel safer handing over their money or email address when they think others have done the same and been happy with the outcome.
Of course, it’s important to make sure your social proof is real and up-to-date. Old or fake reviews can do more harm than good. And don’t forget to ask your happy customers to leave a review—most people are glad to help if you make it easy for them.
Using a tool like reputationbuilder is one simple way to gather and share genuine reviews. Just remember that the goal isn’t to trick anyone—it’s to help new visitors feel more comfortable by showing them real feedback from real people.
Social proof won’t magically fix a broken website, but it can give your visitors a little extra confidence. And sometimes, that’s all it takes to turn a visitor into a customer. So, if you haven’t already, try adding some social proof to your website and see what difference it makes.